A Small Studio, Built on Doing the Work Ourselves
Digital Roof is a two-person studio handling SEO, website development, and content creation. No account managers, no offshore hand-offs — just the two founders doing the actual work, the way we've done it since 2019.
From Two SEO Executives to a Studio of Our Own
Digital Roof didn't start as a company — it started as two people who were good at the work and wanted to do it properly, for clients who'd be treated like more than a ticket number.
Where it started
Both founders began as SEO executives — learning search from the inside, on real client work, not from a course. This is where the habit of planning everything around actual search data was formed.
Out on our own
We moved into freelancing, taking direct responsibility for results and client relationships. Working with overseas clients from early on taught us to communicate clearly, report honestly, and deliver remotely.
A studio of our own
We brought SEO, website development, and content together under one roof — so the three could finally be planned as one system instead of three vendors working in silos.
Deliberately small
We've stayed a two-person studio on purpose. It keeps senior people on every account, keeps you talking directly to the founders, and keeps the quality where we want it.
The Two People Behind Digital Roof
A husband-and-wife team who built their expertise from the ground up — and who still personally do every audit, build, and piece of writing that leaves the studio.
Ajay Hooda
Ajay leads on SEO and website development. He started out as an SEO executive in 2019, learning search from the inside — technical audits, on-page strategy, the parts most agencies keep vague on purpose.
Today he builds websites structured to rank and perform from day one, and treats every audit as if the site were his own. If you're working with Digital Roof on SEO or a build, Ajay is the person doing the work — not briefing someone else to.
Supinder
Supinder leads on SEO and content. Like Ajay, she began as an SEO executive in 2019, which is exactly why her writing is planned around real search data instead of guesswork — she understands what a page needs to do before a word is written.
She shapes content strategy and writes everything herself, from blog posts to video scripts, in a voice that sounds like a person rather than a template. When you get content from Digital Roof, it came from Supinder — not a freelance pool.
How We Choose to Work
A small studio can't compete on headcount — so we compete on the things bigger agencies quietly cut corners on.
Senior people, always
The founders do the actual work — strategy, builds, optimization, writing. Nothing gets quietly handed down to a trainee.
Direct access, no middle layer
You talk to the people making the decisions — not an account manager relaying your feedback to a team you'll never meet.
Three disciplines, one system
SEO, website, and content are planned to work together from day one — because the same team handles all three.
Plain-language honesty
We explain what we're doing and why, in words you can actually follow — and we're honest when something needs more time.
Built for local & overseas
Serving Tricity businesses and international clients since 2019 — set up to communicate, report, and deliver across timezones.
A partner, not a vendor
We don't disappear after launch. We'd rather build a long relationship than win a one-off project and move on.
Talk to the People Who'll Do the Work
Whether you need SEO, a new website, content, or all three working together — you'll start with a free, no-pressure call with a founder. Not a salesperson.