About Digital Roof

A Small Studio, Built on Doing the Work Ourselves

Digital Roof is a two-person studio handling SEO, website development, and content creation. No account managers, no offshore hand-offs — just the two founders doing the actual work, the way we've done it since 2019.

Two founders
No account managers
Since 2019
Doing this work — first in-house, then on our own
2
Founders who personally do every project
3
Connected disciplines: SEO, Web & Content
India + Intl.
Local Tricity and overseas clients
Our story

From Two SEO Executives to a Studio of Our Own

Digital Roof didn't start as a company — it started as two people who were good at the work and wanted to do it properly, for clients who'd be treated like more than a ticket number.

2019

Where it started

Both founders began as SEO executives — learning search from the inside, on real client work, not from a course. This is where the habit of planning everything around actual search data was formed.

The freelance years

Out on our own

We moved into freelancing, taking direct responsibility for results and client relationships. Working with overseas clients from early on taught us to communicate clearly, report honestly, and deliver remotely.

Digital Roof

A studio of our own

We brought SEO, website development, and content together under one roof — so the three could finally be planned as one system instead of three vendors working in silos.

Today

Deliberately small

We've stayed a two-person studio on purpose. It keeps senior people on every account, keeps you talking directly to the founders, and keeps the quality where we want it.

The team

The Two People Behind Digital Roof

A husband-and-wife team who built their expertise from the ground up — and who still personally do every audit, build, and piece of writing that leaves the studio.

Ajay Hooda

Co-founder · SEO & Web Development

Ajay leads on SEO and website development. He started out as an SEO executive in 2019, learning search from the inside — technical audits, on-page strategy, the parts most agencies keep vague on purpose.

Today he builds websites structured to rank and perform from day one, and treats every audit as if the site were his own. If you're working with Digital Roof on SEO or a build, Ajay is the person doing the work — not briefing someone else to.

Technical SEO On-page strategy Web development

Supinder

Co-founder · SEO & Content Creation

Supinder leads on SEO and content. Like Ajay, she began as an SEO executive in 2019, which is exactly why her writing is planned around real search data instead of guesswork — she understands what a page needs to do before a word is written.

She shapes content strategy and writes everything herself, from blog posts to video scripts, in a voice that sounds like a person rather than a template. When you get content from Digital Roof, it came from Supinder — not a freelance pool.

Content strategy SEO copywriting Scripts
What we stand for

How We Choose to Work

A small studio can't compete on headcount — so we compete on the things bigger agencies quietly cut corners on.

Senior people, always

The founders do the actual work — strategy, builds, optimization, writing. Nothing gets quietly handed down to a trainee.

Direct access, no middle layer

You talk to the people making the decisions — not an account manager relaying your feedback to a team you'll never meet.

Three disciplines, one system

SEO, website, and content are planned to work together from day one — because the same team handles all three.

Plain-language honesty

We explain what we're doing and why, in words you can actually follow — and we're honest when something needs more time.

Built for local & overseas

Serving Tricity businesses and international clients since 2019 — set up to communicate, report, and deliver across timezones.

A partner, not a vendor

We don't disappear after launch. We'd rather build a long relationship than win a one-off project and move on.

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Work with us

Talk to the People Who'll Do the Work

Whether you need SEO, a new website, content, or all three working together — you'll start with a free, no-pressure call with a founder. Not a salesperson.

info@digitalroof.net Phone / WhatsApp: +91 94172 88728
Industrial Area Phase 1, Chandigarh
Start with a free call

Tell us a little about your project and we'll be in touch.